User Experience Audit: Public health awareness
Objective
Lead discovery research to understand user needs, assess the current experience, and provide data-driven recommendations for improving the existing web platform.
Timeline
November 2020 - March 2021 (5 months)
Team
Me + UI/UX Lead, Product Owner, 2 UI designers, 5+ Content writers
The Challenge
Product was mandated to redesign its core web platform to better deliver accessible and accurate information for patients living with rare diseases and their caretakers. The primary goals were to increase comprehension and usability. Research conducted in-house was a new function, as the organization had previously relied on external consultants for research needs. We faced the challenge of leveraging existing, incomplete user data to define the most critical areas for design improvement while successfully navigating a low UX maturity environment.
Methods
- SME Interviews
- Moderated Usability Testing
- Survey for benchmarking experiences
Outcomes
- Identified and fleshed out a new persona to capture a key unmet user segment.
- Specific content and design recommendations provided to the content writers and UI/UX designers.
- Contributed to the delivery of the redesigned web platform: See it live here
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